Niedlov's started as a wholesale bakery, focusing on selling bread to fine dining establishments in the downtown area. In February of 2003, Niedlov's began selling bread through Greenlife Grocery. The 2003 season of the Chattanooga Market gave Niedlov's an opportunity to sell directly to the public, and in early 2004, Niedlov's set up a retail counter in the front of the bakery to accommodate walk-in customers.

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